Career Snapshot
10+
Years of Marketing Experience
80+
Integrated Marketing Campaigns
20+
Products & Services Marketed
Millions
of Digital Touchpoints
B2B + B2C
Marketing Leadership
Brands I’ve Worked With
Core Expertise
01 / Strategy
Marketing Strategy
- Go-to-Market Strategy
- Demand Generation
- Customer Journey Mapping
- Campaign Planning
- Market Positioning
- Growth Strategy
- Marketing Analytics
02 / Digital
Digital Experience
- Website Strategy
- UX/UI Design
- CMS Management
- SEO & SEM
- Paid Media
- Marketing Automation
- Conversion Optimization
03 / Brand
Content & Brand
- Brand Strategy
- Content Marketing
- Copywriting
- Creative Direction
- Editorial Strategy
- Product Marketing
- Messaging
04 / Experiences
Events & Experiences
- Conference Marketing
- Event Strategy
- Trade Shows
- Sponsorship Activation
- Event Communications
- Attendee Engagement
- Cross-Functional Collaboration
Featured Work
Recommendations
"He possesses an unusually broad skill set spanning digital marketing, web management, UX, analytics, marketing automation, and paid advertising. Just as importantly, he has the ability to quickly learn new systems, solve complex problems, and translate business needs into effective digital solutions."
— Gina D., Marketing Executive
"What really sets Alec apart is the way in which he goes about getting the work done. He is a consummate team player, well-liked by all, with a natural tendency to lead. He is a critical thinker who asks informed questions of stakeholders."
— Melissa L., Director of Marketing
"I don’t know how Alec organizes himself to get it all done, but whatever he’s doing - it works. I’ve seen him redesign a website, build an email in HubSpot, and revise flyer content all within the same meeting. He’s highly skilled at managing multiple projects while still bringing thoughtful, strategic insight to each one."
— Courtney H., Product Marketing Leader
Technology That Powers My Work